HIGHLIGHTS
- who: JEL Classification M and collaborators from the University of Trade and Economics have published the Article: u0424u0406u041du0410u041du0421u041eu0412u041e-u041au0420u0415u0414u0418u0422u041du0410 u0414u0406u042fu041bu042cu041du0406u0421u0422u042c: u041fu0420u041eu0411u041bu0415u041cu0418 u0422u0415u041eu0420u0406u0407 u0422u0410 u041fu0420u0410u041au0422u0418u041au0418 u0422u043eu043c 2 (43),, in the Journal: (JOURNAL)
- what: The paper examines the necessity to use the tools for marketing management of and and identify possible approaches to their implementation. In their turn, V. Dubnytsky and amp; O. Ovcharenko distinguish and define management of innovation and marketing development of the enterprise as a theoretical and practical tool aimed to increase its strategic competitiveness and consider that the content of management of innovation . . .
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