HIGHLIGHTS
- who: Verslas Teorija ir praktika and collaborators from the Klaipėda University, g153, have published the paper: 10(1): 5-14, in the Journal: (JOURNAL)
- how: This paper presents the analysis of foreign researchers' works which scrutinize relationship marketing its principles' adjustment in logistics organizations.
- future: Assessing reseller performance from the perspective of supplier Journal of Marketing Research 29(2) 238-253. Relationship marketing and supplier logistics performance an extension of the key mediating variables model
SUMMARY
Kai kurie marketingo tyrinėtojai santykių marketingą įvardija kaip vieną sėkmingiausi . . .
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