13(1) (2023) 38-45 corona virus disease and green brand purchase intentions: case of health supplements in-store purchase in zimbabwe supermarkets

HIGHLIGHTS

• who: Harare and collaborators from the Author , Department of Information Management, Zimbabwe Open University, Zimbabwe have published the paper: 13(1) (2023) 38-45 Corona virus disease and green brand purchase intentions: Case of health supplements in-store purchase in Zimbabwe supermarkets, in the Journal: (JOURNAL)
• what: The research aimed at assessing the impact of COVID-19 pandemic on consumer green brand purchase intentions effect of green perceived medicinal brand quality on consumer purchase intentions and the extent to which green brand positioning influence consumer purchase intentions on green health supplementsproducts.The quantitative research used . . .
  

   

  

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