HIGHLIGHTS
SUMMARY
Even though the theory of McDonaldization is applied to various fields of everyday life, analyzing the public services and welfare mechanisms through McDonaldization is mostly understudied. Especially the increasing trend of privatization of public services in the neoliberal form of global capitalism puts George Ritzer`s theory of McDonaldization as an insightful approach to understanding the position of public services in global capitalism. Understanding the scope and effect of McDonaldization upon public services is significant since Bender and Poggi (1999, p 38) state that public services cannot escape the effects of the logic of . . .
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