HIGHLIGHTS
- who: Loyalty towards Travel Agencies and colleagues from the (UNIVERSITY) have published the Article: An Investigation into the Determinant of Jordanian Customer’s Loyalty towards Travel Agencies, in the Journal: (JOURNAL)
- what: The research is based on data collected from 319 Jordanian customers of The aim of this research is to empirically investigate the association between relational bonds (including financial, social and structural), customer emotions, trust and commitment and treat them as critical determinants of customer loyalty. In response, the authors propose that if travel agencies aim to keep their customers loyal, trust should be . . .
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