HIGHLIGHTS
- who: Ryusuke KOSUGE from the Graduate School of Economics, University of Tokyo have published the Article: Internal Effects of Customer Contact within Service, in the Journal: (JOURNAL)
- what: Drawing from the literature on subculture formation the study proposes that customer contact is a significant source of subculture formation with respect to customer orientation and tests a model that assumes customer contact exerts a positive influence on customer orientation which subsequently leads to organizational citizenship behavior. As indicated by the measurement method noted above, the market orientation stream of Problems with existing research research assumes homogeneous . . .
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