HIGHLIGHTS
- who: Felipe Reinoso Carvalho from the Department of Marketing, School of Management, Universidad de Los Andes, Bogotá, Colombia, Brain and Cognition have published the research work: The Influence of Color on the Consumer's Experience of Beer, in the Journal: (JOURNAL)
- what: As a measure of effect size, the authors report generalized η2 as proposed by Olejnik and Algina . The aim of this particular study was to compare the expectations and the actual taste/flavor judgment of each participant (using a within-participants experimental design, with two conditions). In the following section, the authors report . . .
If you want to have access to all the content you need to log in!
Thanks :)
If you don't have an account, you can create one here.