Impulse buying: a meta-analytic review

HIGHLIGHTS

• who: Gopalkrishnan R. Iyer et al. from the College of Business, Florida Atlantic University, Glades Road, Boca Raton, FL, USA have published the research work: Impulse buying: a meta-analytic review, in the Journal: (JOURNAL)
• what: Apart from the typical study moderators, the authors examine industry moderators-namely, the average price level, advertising, and distribution intensity in the industry, as well as the identity expression capacity of the product category-in line with Rook and Fisher's (1995, p 312) call for "a better understanding of various contextual factors that are also likely to contribute . . .
  

   

  

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