HIGHLIGHTS
- What: The paper investigates PSS in the service company and the role of collaboration in different PSS development phases: idea generation development and go to market phase. The study highlights the importance of_(1) collaboration models customer involvement and_(3) strategic focus in successful application of collaborative servitization. To investigate this more thoroughly, 30 business customers filled in a survey, and the research has shown that only one group of customers (among 5 that were identified in the research) perceives operator as a partner in business and is open to innovate and try new solutions (solutions that . . .
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