Media richness and continuance intention to online learning platforms: the mediating role of social presence and the moderating role of need for cognition

HIGHLIGHTS

• who: Zhen Wang from the School of Foreign Languages, Zhejiang Gongshang University, Hangzhou, China have published the article: Media Richness and Continuance Intention to Online Learning Platforms: The Mediating Role of Social Presence and the Moderating Role of Need for Cognition, in the Journal: (JOURNAL) of April/12,/2019
• what: The authors discuss how media richness enhances users' social presence, given that users are different in NFC. Meanwhile, this study provides insights that are useful for managers of online learning platforms, as it advises how to optimize users' online learning experience and enhance their continuance . . .
  

   

  

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