HIGHLIGHTS
- who: JMTM and colleagues from the a University of Technology have published the paper: Leveraging the value from digitalization: a business model exploration of new technology-based firms in vertical farming, in the Journal: (JOURNAL)
- what: The aim of this paper is to investigate how new technology-based firms (NTBFs) overcome established notions of scale and scope through business model leveraging the value from digitalization. More commonly referred to as the sand cone model, this approach has been used to explain the success of manufacturers who seemingly defy traditional managerial approaches that advocate one manufacturing . . .
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