Sustaining consumer e-commerce adoption in sub-saharan africa: do trust and payment method matter?

HIGHLIGHTS

  • who: Dennis Owusu Amofah and Junwu Chai from the School of Management and Economics, University of Electronic Science and Technology of China have published the article: Sustaining Consumer E-Commerce Adoption in Sub-Saharan Africa: Do Trust and Payment Method Matter?, in the Journal: Sustainability 2022, 14, 8466. of 31/Dec/2000
  • what: This study investigates the determinants of adoption in by focusing on the mediating and moderating roles of and This study seeks to employ a theory that significantly covers the vital areas of e-commerce adoption. For this study focused on consumer adoption . . .

     

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