HIGHLIGHTS
- who: January and colleagues from the (UNIVERSITY) have published the Article: Durham Research Online, in the Journal: Sustainability 2021, 13, 10604. of /2021/
- what: This study has enriched the literature on BoP entrepreneurship in terms of technique and content by empirically evaluating the factors that influence BoPs' rural e-commerce entrepreneurial intention.
- future: The fifth section provides the conclusion limitations and future research direction.
SUMMARY
Given the emergence of information and communication technology and the growing ubiquity of mobile smartphone applications, e-commerce is no longer limited to cities . . .
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