HIGHLIGHTS
- who: Guest Editors Oli Mihalache et al. from the Qatar University, Qatar, Lappeenranta-Lahti University of Technology LUT, Finland, and have published the article: Pursuing Frugal Innovation for Sustainability at the Grassroots Level, in the Journal: (JOURNAL)
- what: With these three cases, we have demonstrated that frugal innovations can address sustainability challenges in multiple ways with business models.
- future: This article attempts to inspire scholars to consider frugal innovation further in their future research endeavors and encourage firms to integrate it into their existing business models.
SUMMARY
Pursuing Frugal . . .
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