HIGHLIGHTS
- who: Brand Image and colleagues from the (UNIVERSITY) have published the research: Oikonomia:Jurnal, in the Journal: (JOURNAL)
- what: The aim of this research is to get a better understanding to answer perceptions of the relationship between and intention through sequential mediation from consumer to Methodology A total of 101 employees with purposive sampling technique as the sample in this study.
SUMMARY
Determinant keinginan membeli kembali telah banyak dikaji oleh para akademisi, antara lain citra merk (Ali, 2019; Wijaya dan Astuti, 2018). consumer satisfaction (Amoroso dan Ackaradejruangsri, 2017; Ashfaq dkk., 2019 . . .
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