HIGHLIGHTS
- who: Stefano Ruggieri and Stefano Boca from the [a] Department of Psychology, University of Palermo, Palermo, Italy have published the paper: At the Roots of Product Placement: The Mere Exposure Effect, in the Journal: (JOURNAL)
- what: This study aims to analyze the effect of product placement on attitude change and takes into consideration psychological models of the mere exposure effect. The participants in the experiment were asked to compare the affect and recognition of octagonal shapes, some of which had been presented previously (target) and others which had never been shown (distractors). Closer to the . . .
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