HIGHLIGHTS
- What: This research paper introduces an innovative application designed to transform personalized marketing strategies by incorporating a Recommendation System (LBORS). The paper explores location features utilized for recommendations within these categories, addressing challenges such as data sparsity, cold start issues, and scalability.
- Who: Akash Mehta from the Department of Computer Engineering Sardar Patel Institute of Technology, Mumbai, India have published the article: International Journal for Multidisciplinary Research (IJFMR), in the Journal: (JOURNAL)
- How: This research paper presents a revolutionary solution called the Location-Based Offer Recommendation System (LBORS) in response to the demand . . .
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