Promoting artificial meat to improve food security and reduce resource-environment pressure: is it practicable in china?

HIGHLIGHTS

• What: In the preliminary examination, the authors conducted on-site interviews with a cohort of 20 consumers, diligently recording the challenges they faced throughout the process of the choice experiment, aiming to assess the efficacy of its design. Four modules of data collected from the survey questionnaire were utilized in this study: individual and family socio-economic characteristics of interviewed consumers; consumers` familiarity of artificial meat, measured by the question, "Have you ever heard of artificial meat?." The data used in this study were collected through the online survey of Chinese urban consumers` attitudes toward artificial meat . . .
  

   

  

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