HIGHLIGHTS
- What: This study examines the of technologies tracing the progression from short message service to rich communication services and evaluating the potential of to redefine communication. The authors investigate RCS`s role in advancing business communication through A2P and its potential for especially when integrated with AI-driven chat-bots and personalized customer engagement tools. This research provides actionable insights for industry stakeholders and highlights strategic pathways for expanding adoption within a rapidly evolving digital landscape. By examining the technical, business, and social implications of this shift, the authors seek to elucidate the potential of RCS to . . .
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