Exploration of customer experience in satisfaction and loyalty toward lion air flight services

HIGHLIGHTS

  • What: The study focused on identifying these factors to help Lion Air`s management develop strategies to enhance customer satisfaction and loyalty. The analysis aimed to provide a comprehensive understanding of the factors that influenced these aspects, offering actionable insights for improving Lion Air`s customer service strategies. From the aspect of repeat purchase, most informants stated that they often repurchase Lion Air flight tickets, with the main reason being affordable prices.
  • Who: User from the Sekolah Tinggi Ilmu Ekonomi Harapan Bangsa, Indonesia have published the research: Article Title, in the Journal: (JOURNAL)
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