HIGHLIGHTS
- What: The aim of this study was to analyze the effect of and shopping motives on generation Z`s online repurchase intention. The study also aims at examining the interaction between consumers` internal factor (that is shopping motives) and external stimuli (i.e product type) on online repurchase intention. Based on these lines of reasoning, this research proposes H2 as follows. This research provides important insight that utilitarian or hedonic shopping motives will be strengthened by the type of product purchased.
- Who: Mohammad Sofyan from the Shopping of Generation Z in Indonesia Sanata Dharma University . . .
If you want to have access to all the content you need to log in!
Thanks :)
If you don't have an account, you can create one here.