Bloggers’ minimalist consumption guidance for sustainability: exploring the determinants to reduce excessive apparel consumption

HIGHLIGHTS

  • What: This study explored the role of guidance in influencing residents` intention to reduce in Web 2.0. The potential contributions might include the following: This study explored how GUI leads consumers to reduce their excessive apparel consumption, to some extent filling the gap in this part of the research. Prior to starting the questionnaire, this study designed a 8 of 19 question to verify whether respondents regularly follow or like bloggers on these platforms. Next, this study explored the reliability and validity of the constructs.
  • Who: Xiaoyun Zhang and colleagues from the is facing . . .

     

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