Comparing health survey data cost and quality between amazon’s mechanical turk and ipsos’ knowledgepanel: observational study

HIGHLIGHTS

• What: Objective: This study examined the relative costs and data quality of fielding equivalent surveys on (MTurk) a convenience panel and a nationally representative probability-based panel. The mix of respondents available on each platform can vary greatly in terms of representation of the population that is the focus of the investigation and in motivation to provide thoughtful and accurate responses. The authors compared the cost of and data gathered using one of the most well-known and widely used convenience panels (Amazon`s Mechanical Turk ) to the cost of and data gathered using a nearly identical . . .
  

   

  

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