The impact of chinese social media douyin on chinese college students` consumer psychology

HIGHLIGHTS

  • What: To study this topic, a questionnaire survey was designed about the influence of Douyin on the consumption psychology of these college students.
  • Who: Social Media and collaborators from the College Students` Psychology School of, Language and Communication Studies, University of East Anglia, Norwich, TJ, United Kingdom have published the Article: The Impact of Chinese Social Media Douyin on Chinese College Students` Consumer Psychology, in the : Proceedings of 3rd International Conference on Interdisciplinary Humanities and Communication Studies
  • How: In the process of collecting questionnaires the author posted the questionnaire links in the short . . .

     

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