HIGHLIGHTS
- What: Unlike the previous literature mentioned earlier, this study focuses on the regulation of a competition authority when there are excess entries (almost surely causing the market saturation) and fierce competition in the franchise market. More specifically, this study provides a simple instance to use the lump-sum (franchise) fees and operating cost per franchisee across all trademarks to estimate the average operating cost per franchisee of each trademark for each franchise business sector.
- Who: Stores, and JIN HYUNG, LEE from the (UNIVERSITY) have published the research work: Difference Between Franchisers with and without Direct . . .
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