Can green consumption be “learned”? a study on the impact of reference group type on green consumption intentions

HIGHLIGHTS

• What: This study examines the factors that influence green consumption intentions according to differences in reference group types. The study of Tsarenko et_al compares the differences in consumers` green consumption when retailers and peers are used as reference groups. Based on the above theoretical and empirical research the authors propose the following hypothesis: Hypothesis 3: In this study, a one-way ANOVA was conducted on the green consumption intention of the three groups of subjects, and the mean values of Friends and amp; Community and amp; Idol on green consumption intention were obtained as 5.482/5 . . .
  

   

  

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