Are customers happy? a study of satisfaction in sarawak’s fast-food restaurants

HIGHLIGHTS

• What: This study investigated the determinants of and towards restaurants in from 414 respondents aged 18 and above were analysed using SPSS through Spearman`s correlation and simple linear regression analysis. The results of this study show that the best method to increase is to offer a fair price and improve the quality of the service and physical environment of the premises. Sarawak was chosen as the research site for several important reasons. The research focuses on popular fast-food chains such as KFC, McDonald`s, SugarBun, Burger King, Subway, Pizza Hut, MarryBrown, Kenny Rogers Roasters, and . . .
  

   

  

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