HIGHLIGHTS
- What: Online media has become a primary platform for brands to reach consumers but the proliferation of advertisements has led to a surge in ad avoidance behaviors especially among Generation Z. This study examines the factors influencing Generation Z`s ad avoidance behavior on Facebook.
- Who: Admin from the School of Economy, Hanoi University of Industry have published the Article: Factors Affecting the Avoidance of Online Advertising on Facebook of Gen Z in Hanoi, in the Journal: (JOURNAL)
SUMMARY
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LAY DEFINITIONS
- Social networks: Individuals connected by family . . .
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