Research on the marketing strategy of apparel retail industry under digital transformationtaking li ning brand as an example

HIGHLIGHTS

• What: Digital transformation presents great opportunities for apparel retailing, especially in terms of expanding market reach, improving consumer scope, and enabling personalized marketing.
• Who: Innovation., and Yixuan, Li from the City University of Hong Kong, Tat Chee Kowloon Tong, Hongkong have published the Article: Research on the Marketing Strategy of Apparel Retail Industry under Digital Transformation, in the : Proceedings of the 8th International Conference on Economic Management and Green Development

SUMMARY

LI-NING is a professional sports brand company founded in 1990 by a well-known athlete in China. As one . . .

 



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