HIGHLIGHTS
- What: The rising demand for sustainable products has led to increased greenwashing where companies make deceptive environmental claims undermining This study examines greenwashing`s impact on in Makati City`s food and beverage industry. The study aims to examine the relationship between greenwashing and consumer trust, specifically IJFMR240631948 Volume 6, Issue 6, November-December 2024 focusing on eco-friendly products. The study aims to describe the prevalence of greenwashing practices (such as environmental imagery, misleading labels, and hidden trade-offs) and examine their correlation with consumer trust determinants (ability, benevolence, and integrity). In response, the study proposes . . .
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