HIGHLIGHTS
- What: The aim of this study is to ascertain which aspects are more important in influencing a product`s purchase choice while also evaluating the impact of product quality and pricing.
- Who: JEM et al. from the (UNIVERSITY) have published the paper: The Influence of Product Quality and Price on Galvalum Purchasing Decisions (Case Study at Sumber Rejeki Shop, Tanjunganom Nganjuk District), in the Journal: (JOURNAL)
- How: The test used is data analysis using SPSS 25 in this research using a questionnaire or questionnaire and Multiple linear regression analysis is employed.
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