Analysis of factors that influence brand switching behavior in hand and body lotion cosmetic products

HIGHLIGHTS

• What: The results of the research show that 10 factors influence women`s brand switching behavior in for hand and body namely e-commerce promos reference groups product quality local brand product bundling variety seeking online promotion product packaging price and product knowledge. Writing Purpose Referring to the problem formulation above, the objectives of this research are: 1. Framework of thinking This research examines what factors are considered in the brand switching behavior of women in Surabaya on cosmetic products and what factors most dominantly influence the brand switching behavior of women in Surabaya on cosmetic products . . .
  

   

  

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