HIGHLIGHTS
- What: The authors report findings based on a shift of 0.3 on a five-point attitude scale - which may be statistically significant but does not make much difference.
- Who: Chen, and Ray, Friedman from the Vanderbilt University, USA have published the research: Science, Stories, and Impact: A Response to Zhang and Chen, in the Journal: (JOURNAL)
SUMMARY
The authors often have the most impact on practice not when the authors have the best facts, but when the authors have the best stories. But I do believe the authors shoot ourselves . . .

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