An examination of the impact of price level and halal certification on purchase decision of ‘angkringan food’ msme’s

HIGHLIGHTS

• What: This research investigates the impact levels consumer purchasing decisions at Tenda Mak Gendut an SME in City. a traditional Javanese street food stall serves as a focal point for local communities embodies Javanese culinary culture. This study examines the role of price levels and halal labels on purchase decisions at Tenda Mak Gendut. The results of multiple linear regression analysis from the research show that, based on the coefficients, for the independent variable Price Level (X1), the t-value is 5.761 > t-table 1. Lastly, the study predominantly used quantitative methods, which may not fully . . .
  

   

  

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