Enhancing competitiveness of muslim clothing smes through entrepreneurial orientation and product innovation

HIGHLIGHTS

• What: Purpose - This study aims to explore the relationships between (EO) market product innovation and advantage within Muslim clothing This study provides insights into how these factors interact and contribute to the overall success of these enterprises. Specifically, this study explores the extent to which market orientation influences SMEs` ability to innovate, and how entrepreneurial orientation helps facilitate the innovation process and respond to dynamic market challenges. According to Dedy and Soelaiman , market orientation is one of the main goals of MSME players to increase their skills in applying various marketing methods to develop their business. Navarro . . .
  

   

  

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