Does the talk match the walk?: effects of leader exemplification and ethical conduct on perceived leader authenticity, trust, and organizational advocacy

HIGHLIGHTS

• What: The authors examine how leader prior usage of exemplification interacts with the leader`s ethical response to the missed product launch (a novel, disruptive, and critical event) to influence perceived leader authenticity, trust in leader, and organizational advocacy. The manipulation checks revealed that the Study 2 participants failed to report higher levels of self-interest and lower levels of self-sacrifice for the self-other focus and self-sacrificial treatments. This research provides practical insights into the consequences that occur when followers perceive their leaders to be authentic, as well as when they learn that their . . .
  

   

  

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