HIGHLIGHTS
- What: By analyzing statutory guidelines case and global standards such as the TRIPS Agreement this study evaluates the balance between protecting public interests and preserving trademark rights in advertising practices ultimately offering insights into potential policy reforms for mitigating the impact of surrogate advertising on consumer perception and public health. By analyzing recent case laws, statutory provisions, and regulatory guidelines, this study seeks to evaluate whether surrogate advertising constitutes a legitimate form of brand extension or an infringement upon trademark rights. This approach has been prohibited by the Central Consumer Protection Authority Guidelines. The paper aims to . . .
If you want to have access to all the content you need to log in!
Thanks :)
If you don't have an account, you can create one here.