HIGHLIGHTS
- What: In a global context, adaptations to this model have successfully helped companies improve their competitiveness amid market volatility (Kushariyadi et_al, 2024). The novelty of this research is the application of BSC in the context of a medium-sized fuel company in Indonesia, where operational complexity and financial constraints are often not the main focus in previous studies. Based on the above background, this study aims to: Identify the main factors affecting the performance of PT PJM, Develop a Balanced Scorecard-based performance management system that suits the needs of the company, and_(3) Develop a strategic . . .

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