Revisiting qualification standards for local candidates: basis for redefin-ing social media campaign

HIGHLIGHTS

• What: This study explores the qualification standards for local candidates and how these standards can be redefined in the context of campaigns. The study presents a methodology for optimizing messaging and outreach by studying the candidates` successful techniques. In the evolving landscape of political campaigning, the use of new media has transformed how candidates engage with voters, and this study focuses on the analysis of local political advertisements in new media (blogs, social media, streaming services, mobiles apps) and their impact on the political perspectives of voters in Valenzuela`s 2nd Congressional District. By examining the content . . .
  

   

  

  If you want to have access to all the content you need to log in!

  Thanks :)

  Username or Email

  Password

  Remember me

  Lost your password?

  If you don't have an account, you can create one here.