HIGHLIGHTS
- What: This study examines the application and impact of in the industry. This study seeks to fill this gap by systematically exploring ChatGPT`s applications and implications within the tourism sector and analyzing its potential benefits and challenges through the lens of experience economy theory and destination image theory. To enable the model to capture nuanced structures and patterns within conversations without extensive labeled data, a self-supervised learning approach is employed. Limitations and future research directions While this study provides an in-depth analysis of ChatGPT`s applications, benefits, and challenges in the tourism industry, several . . .
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