HIGHLIGHTS
- What: The Article aims to highlight the positions of modern authors on the use of technology in retail. The study was conducted in several stages: Firstly, each research paper of the mentioned authors was examined. The results of the study show that the perceived ease of use of technology significantly affects perceived usefulness and perceived pleasure, in turn, these three factors directly affect the intention to make a purchase.
- Who: Maria Bruns from the (UNIVERSITY) have published the article: SDGsReview | Florida, USA | VOL. 5| e03782| pag: 01-11| 2025, in the Journal: (JOURNAL)
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