The freeze on mass media campaigns in england: a natural experiment of the impact of tobacco control campaigns on quitting behaviour

HIGHLIGHTS

  • who: TLangley from the Division University of, Nottingham, PB, UK have published the article: THE FREEZE ON MASS MEDIA CAMPAIGNS IN ENGLAND: A NATURAL EXPERIMENT OF THE IMPACT OF TOBACCO CONTROL CAMPAIGNS ON QUITTING BEHAVIOUR, in the Journal: (JOURNAL) of 09/03/2011
  • how: The authors conducted an interrupted time series analysis to estimate the association between the campaign freeze and a range of measures of quitting behaviour. The authors conducted sensitivity analyses to investigate the robustness of the models .

SUMMARY

    There is substantial international evidence that tobacco control media campaigns . . .

     

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