HIGHLIGHTS
- Who: Visual Communication Design et al. from the Winchester School of Art, University of Southampton, Southampton, United Kingdom have published the research work: The Application of Visual Communication Design in Brand Image Shaping, in the Journal: (JOURNAL)
SUMMARY
Brief Discussion on Visual Communication Design and Brand Image Brand and brand image are closely linked yet distinct; brand image is the visual representation of a brand`s personalized characteristics, while a brand is a name and an identifier in the visual recognition system, serving as the main marker distinguishing different brands. To strengthen the . . .
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