The influence of attractiveness, e-wom, and social factors on interest in visiting tugu khatulistiwa, pontianak city

HIGHLIGHTS

• What: In this research the type and data to be used is quantitative research with a survey method approach to achieve research objectives namely identifying the role of appeal and factors on visiting at the Tugu Khatulistiwa City. -This study discusses the influence of Electronic Word of Mouth and factors on the in visiting Tugu Khatulistiwa in visiting Tugu Khatulistiwa. The results of the analysis show that the research model has good predictive relevance, as the Q-square value reaches 0.585, which is significantly greater than zero.
• Who: -Attractiveness and colleagues from the 8117 . . .
  

   

  

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