HIGHLIGHTS
- What: The article compares livestreaming economies across countries and provides strategic recommendations for optimizing the effectiveness of influencer marketing within regulatory guidelines.
- Who: Yiru Jiang from the Stellart International School of Arts (SISA), Foshan, Guangdong, China have published the Article: The Rise of Online Celebrity and Its Influence on Online Shopping, in the : Proceedings of the 8th International Conference on Economic Management and Green Development
- How: This paper presents a conceptual framework that aims to explain the emergence of online celebrities their impact on the economy and the associated challenges and recommendations.
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