HIGHLIGHTS
- What: The aim of this is to mobilise the emotional activity of the audience well, just like the muscles of the human body, which become stronger through constant stretching and contraction. This study examines the influence and significance of psychological concepts such as suggestion, emotional contagion, cognitive dissonance, and the mirror neuron system within the context of animated storytelling.
- Who: Animation, and Zhangchun, Cai from the London College of Communication-Elephant and Castle, University of the Arts London, London, United Kingdom have published the Article: The Emotional Impact of Animation on Its Audience, in the . . .

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