Analysis of live e-commerce influence on consumers shopping behavior in the “double 11” shopping festival in china

HIGHLIGHTS

• What: With the development of e-commerce, the forms of e-commerce are also developing in the direction of diversification.
• Who: Shanshan Lu from the China University of Nottingham Ningbo China, Faculty of Humanities and Social Sciences, School of have published the research work: Analysis of Live E-commerce Influence on Consumer’s Shopping Behavior in the "Double 11" Shopping Festival in China, in the : Proceedings of the 8th International Conference on Economic Management and Green Development

SUMMARY

With the development of consumption patterns, there has been a rise in consumption . . .

 



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