HIGHLIGHTS
- What: This study proposes an analytical model for the identification measurement and categorization of leadership on visual-based social networks by asking: how does the digital performance of leaders on construct different forms of leadership? This study focuses on the ways in which institutional leaders struggle to translate their wellestablished authority into a digital performance able to compete or align with other forms of leadership. The model proposed in this article integrates aspects of the methodologies elaborated in these works. While previous studies relied mostly on communication theory and political science, this approach directly integrate the categories . . .
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