HIGHLIGHTS
- What: By examining these aspects in depth, the study aims to provide valuable analytical insights for advertisers and the marketing industry in the current dynamic landscape of media development. Considering the current data on Weibo`s user base, this approach has, to some extent, made the product more attention-grabbing in terms of marketing, with a stronger ability to carry goods.
- Who: Traditional media and colleagues from the Faculty of Arts and Social Sciences, The University of Sydney, Sydney, NSW, Australia have published the research work: The Impact of Traditional and Digital Media on Brand . . .
If you want to have access to all the content you need to log in!
Thanks :)
If you don't have an account, you can create one here.