HIGHLIGHTS
- What: The analysis reveals that technological innovation particularly in battery technology drive systems and autonomous driving capabilities plays a crucial role in differentiating and shaping consumer preferences. The paper explores how sustainability and environmental policies reflect corporate responsibility and serve as key components of brand and product positioning strategies. BYD has introduced the fourth evolution of its DM technology: the DM-i hybrid technology, which combines efficiency and performance with a balance between electric and hybrid drive systems, based on the main focus on fuel efficiency . The analysis reveals that innovation extends beyond product features, encompassing market . . .
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